A step-by-step guide to slide into those DMs
With 94% of internet users having email accounts as compared to the 61% who are on social media, email marketing is a strategy you don’t want to leave out when it comes to your digital marketing plan. The above-mentioned statistics were in a report done by Hostpapa which also states how email marketing provides a platform for forming relationships.
To be specific, email marketing offers brands like yours an opportunity to connect with existing loyal consumers and potential ones as well.
Just like picking up someone who catches your eye across the room, there are distinctive steps one must take in order to get the attention and form a relationship with another.
Keep it real
First of all, be genuine. You don’t want to come across to others as a shady brand. Introduce your brand. Also, it is important that the subject of your email is non-deceptive. As much as you want to entice people to click on your emails, misleading them will put them off.
Don’t be pushy
Yes, you’re interested and you know that you’ve got loads to offer. But if they’re not interested, don’t force it! Coming off as desperate is not what you’d like your brand to be recognized for. So, take a step back and leave a method for individuals to unsubscribe and be off your target list.
Get in
So if all goes well and the interest is mutual, there’s a high chance individuals will want to know what you’ve got too.
While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major Internet Service Providers (ISPs), they can’t control whether or not your emails hit the inbox or the spam box.
Hence, it is crucial that you get yourself whitelisted. Being whitelisted indicates that the individual is keen to hear from you again by adding you into their address book. By doing so, this ensures that your messages don’t end up being ignored from being in their spam inbox!
An effective way to ensure this would be by taking matters in your own hands where you instruct the individual to add you as a contact in your first email to them.
Show some love
You’re on their whitelist which means that they like you, in general. Might as well take the chance to make them feel special, aimitite? Afterall, everyone loves it when they feel that they’re valuable in someone else’s eyes. This is also a good way to show some appreciation for both existing and potential consumers for supporting your brand.
One way to show some love would be by making emails more personalised. For one, you could address recipients individually instead of a general term like Mr/Ms/Mrs/Mdm… you get it. Call them by their first name or address them with their surname, whichever works for your brand. Send your recipients well wishes on festive occasions such as the christmas season or special occasions such as their birthdays!
Including exclusive offers in relation to such events are also a plus point for both parties 😉
Don’t be too clingy
As much as you want to shower your consumers with lots of love and appreciation, don’t harass them. Give them their personal space.
Your communication to individuals are in the form of email and no one likes spam mail.
Even if your emails contain exclusive offers and discount codes, seeing a bunch of emails from the same sender is definitely going to put people off. This goes back to being seen as desperate which can be a little annoying, so to speak.
That’s why it is imperative for your brand to plan content and schedule emails, especially when it comes to newsletters.
Leave your consumers wanting more!
Having said that, as much as it is crucial to space out your interactions with consumers, consistency is still key when you’re trying to build a relationship with another person. That means, don’t disappear and pop out again after a long time. People will either forget your brand or lose interest after a while because it seems like you can’t be bothered either.
Keep in touch
Building a relationship isn’t instant, it takes time. Thus, keeping in touch is important in sustaining the relationship between brand and consumer. Keep up to date with the latest trends, habits or interests of the other – you don’t want to become boring to them!
For example, the increasing use of mobile holds much significance in email marketing. Individuals are going mobile for their internet activities from surfing the web to checking their emails. Therefore, this emphasizes the importance for your emails to be optimized for mobile.
Now that you’ve read all these 6 tips, it’s time to get in mate!
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Reach out to us at hello@alto.sg for a free consultation. We’ll be glad to help you out![/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]