Understanding Email Marketing
Everyone knows what an email is but what about email marketing? Email marketing is a highly effective digital marketing strategy to target consumers through email. It provides them with beneficial and necessary information to drive them to take action on their goals. It is also the most cost-effective way to promote your company’s products/services, communicate with them and reach your business goals.
Essentially, email marketing enables an authentic connection between the company and their consumers. It aids in building relationships through personalised engagement as well as helping to keep the business alive. Email Marketing, if used right, can play a big part in helping businesses grow. How so? Let us tell you.
#1 Email delivers the message
With email marketing, it’s much easier to reach consumers because people are always checking their email. This allows companies to reach out at the right time, helping to improve on the success of their marketing campaign. This is because emails can be checked at any time and anywhere as it is readily accessible on multiple devices. Hence, proving that email ensures your consumers get the message.
#2 Email drives conversions
When it comes to conversions, there’s no other powerful tool than email. According to Campaign Monitor, they found that the average click-through rate is 2.60%. The click-through rate offers insights on how many of your total subscribers are ultimately converting from email and are visiting your website. Most, if not all companies are focused on driving conversions and nurturing leads, making it a goal to turn potential consumers into existing consumers. To put it simply, email is the best way to make sales online.
#3 Email is the preferred communication channel
At least 99% of consumers check their email on a daily basis. So, for companies to reach out to both existing and potential consumers, the more professional medium is through an email. By doing so, consumers expect to receive valuable and relevant information about the company’s products/services. As matter of fact, 72% of consumers prefer to receive such content through email.
Email Marketing tips to get you started
Tip #1: Segment your subscribers
In order for marketers to engage their consumers, they first need to understand their background and interests by sorting out the email list accordingly. Sending the same content to different groups of people might not always turn out similarly for each one. Thus, by segmenting your subscribers, you would be able to equally engage consumers according to their interests, making it more content-specific to better target them while increasing the response rate.
Tip #2: Use mobile-friendly design
Did you know? Emails that aren’t optimised properly on mobile devices get deleted within 3 seconds. The same goes for when a person opens up an email but it isn’t optimised for their device, they will most likely delete it or unsubscribe. To prevent these from happening, it’s essential for marketers to provide their consumers with a strong mobile email experience. Doing so aids in generating more revenue for the company.
Tip #3: Test your email campaigns
Improving on your marketing performance means running tests which allows us to attain valuable information, in order to make practical decisions for the email campaign that will not only aid in the performance but also, drive more revenue for the company. Some email campaign elements to routinely test out are the email subject line, ‘From’ address and short/long emails.
Tip #4: Make use of an Email Marketing software
To have an email marketing tool is the right way to get started. There are a number of softwares available. A popular option is Mailchimp. It is easy to set up and provides an intuitive user interface, which is great for those marketers who are just starting out. Sendinblue is another great option for businesses with its easy-to-use marketing platform. It allows marketers to create highly-engaging emails, segment users and build automated workflows. By using an email marketing software, not only will it help to improve your email marketing strategy but also, help nurture leads easily.
Take your email marketing to the next level
Despite there being multiple channels available to reach out to consumers, email marketing is by far the most effective way to engage, attract and connect with them in order to drive revenue and sales for the company. Along with a variety of email marketing softwares available in the market, it allows marketers to deliver and use them to their advantage to improve their campaigns. Email marketing is not dead, in fact it has evolved and it continues to deliver proven results. It’s time to implement new changes into your email marketing strategy today and use it to your advantage to help increase sales right away.
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