Take a hint or two from these brands.
Living in a world chock-full of mindless information and repetitive advertisements, it can sometimes be difficult to sift out the good content from the white noise. Well, let’s help you out with that.
In this article, we give you the round-up of 5 recent marketing campaigns that we love. Buckle up, you’re in for a ride!
#hutdate by Pizza Hut Brasil
(Source: adsoftheworld.com)
Valentines’ Day this year was made even cheesier, even better as Pizza Hut Brasil spread the love to singles and couples alike via Facebook Messenger. Consumers got the chance to chat with a pizza (We know. How adorable is that?) and FB users with the best responses were even rewarded with free pizza.
With about 30 million organic interactions and 30 thousand people chatting with the bot in a mere 4 days, the campaign was a success.
According to chatbotslife.com, the use of a chatbot itself is a burgeoning marketing trend. It’s been said that by the end of 2020, approximately 80% of businesses will adopt a chatbot to increase their business revenue.
Chatbots are indeed useful, as they instantaneously answer any queries that users may have. They also reduce manual labour, ensuring low manpower costs incurred by companies without compromising on the provision of a personalised experience.
Chatbots are slowly taking over the world, and Pizza Hut’s innovative use of the chatbot sure caught the eye of many consumers!
Take a note, guys: In the process of devising your next marketing campaign, being up-to-date with current trends can go a long way. Before deciding on the specifics, remember to do your research on the latest technology and decide what would best suit your campaign needs!
Spring/Summer 2018 Advertising Campaign by Versace
Next up, this season’s campaign by fashion powerhouse Versace re-established its position as one of the most internationally renowned brands.
The short 17-second video features a star-studded lineup, with classic fashion icons like Naomi Campbell and Gisele Bündchen alongside up-and-coming supermodel Gigi Hadid, chorusing the brand name.
From the get-go, we are dazzled by daring manes, bold colours, chunky gold jewelry and silk scarves, in quintessential Versace fashion. Contrasted with the minimalist setting, it screams luxury.
Over the years, decades of consistent branding has helped Versace build a loyal fanbase with consumers who swear by Versace products. The white and gold baroque print? The medusa logo? Instantly recognisable – Versace.
Now you know their secret; brand consistency is the key to success! Sometimes, mindlessly hopping onto the latest trends may only give a small spurt in sales in the short run but destroy your brand in the long run.
IKEA Art Event 2018
(Source: IKEA)
Everybody loves IKEA for their diverse range of furniture, kitchen appliances and home accessories, all at an affordable price point.
With the IKEA Art Event 2018, they’re bringing it a step further by dabbling in a mix of Swedish glass art and toy design. In collaboration with 8 selected artists from all over the world, it showcases a limited edition collection of exquisitely designed glass figurines.
Artists featured include UK-based illustrator James Jarvis, mangaka Junko Mizuno, and Indonesian cartoonist Arkiv Vilmansa, amongst others.
With large follower counts on Instagram, the artists themselves generated attention, not only for the sale of these exclusive figurines, but also for the IKEA brand itself.
IKEA’s long-time strategy of collaborating with global designers and artists to create innovative and stylish new products is an example of endorsed relationships, an effective marketing strategy.
Adding credibility via endorsement is a great way to convince consumers about the assured quality of your products. However it’s not just about getting the biggest names to start reppin’ your brand!
Start by identifying individuals or other brands that have great synergy with your own. IKEA, for instance, favours artists who share their vision of making art accessible and affordable for every home.
This way, you’ll be sure to form great collaborations to strengthen your overall marketing message and make your brand unanimously great.
#DrivenWomen by Uber Malaysia
(Source: marketing-interactive.com)
Women are horrible on the road.
Or so they say. This International Women’s Day, Uber Malaysia combated this uncalled-for stereotype by launching an impactful campaign film.
The film shows Uber’s female partner-drivers of various professions and ethnicities reacting to discriminatory memes, hashtags and words displayed on various blinking screens. Sure enough, they had opinions that had to be voiced.
And so they started an important conversation, challenging unfounded declarations about the poor motor skills of women, and ending it with a positive, heartfelt message of female empowerment.
https://giphy.com/gifs/iGHbjYrUftITS/html5
(Source: Giphy.com)
See, wasn’t #DrivenWomen such a meaningful campaign?
The idea of using pathos and appealing to others’ emotions in marketing campaigns is not new – but it works pretty much most of the time.
Showcase genuinity! Consumers love to get a glimpse of the personal stories and sincere opinions of others – it fosters empathy and makes your brand even more likeable.
Jameson Space-Aged Whisky by Jameson Irish Whisky
(Source: jamesonwhisky.com)
Jameson, a brand of blended Irish whisky founded in 1780, was yet another company that jumped on the April Fools’ bandwagon this week. Their marketing was simply out of this world.
On 1st April, Jameson revealed their latest launch, the Space-Aged Whisky, in a fantastical video featuring a surreal voyage into outer space.
Our protagonist? A bottle of Irish whisky.
The team at Jameson even went to the extent of filming a “behind-the-scenes” video detailing the equipment and process of filming the Great Galactic Journey, making it uber-convincing.
When it was finally revealed as an April Fool’s stunt, netizens thought it was hilarious, with Buzz.ie naming it “the best of the bunch”.
Weave some humour into your campaign! If tastefully created, tongue-in-cheek advertisements can be a great way to really connect with potential consumers. They are a great alternative to conventional sales-targeted ads, which can be contrived and impersonal.
https://giphy.com/gifs/HjPbLbmep2aJO/html5
(Source: Giphy.com)
Hopefully, these 5 examples have given you better insight to what makes great marketing strategies.
Still need a helping hand?
Reach out to us at hello@alto.sg for a free consultation. We’ll be glad to help you out!
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