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WeChat continues to grow in SG
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WeChat users in SG comprises of a demographic of people such as the Chinese who study or work here, Chinese speaking Malaysians, gamers (WeChat games platform), Chinese tourists and targeted youths in SG.
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According to the Singapore Tourism Board, more than 3 million (3.227 million) visits were made by Chinese tourists in 2017. Hence, making them the largest overseas tourist base for Singapore.
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Youths are one of the targeted demographics for WeChat, following the trend from international youths who are quick to migrate from more recognized social media platforms to mobile social applications. This trend can be anticipated in the Singaporean market as well. According to GlobalWebIndex, WeChat has a 1,021% growth in active users aged 16-19.
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The figure below represents the social network penetration in Singapore as of the third quarter in 2017 where WeChat makes up for 24% of the user base in Singapore.
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The figure above shows the social network users in Singapore from 2015 to 2022. As of 2017, there are 3.54 million social network users in Singapore which means WeChat has penetrated 840,000 (24%) users in the Singapore market.
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Source: Hootsuite
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WeChat ranks number 8 in mobile apps by monthly active users in Singapore.
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Conclusion
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At the end of the day, if your brand or business wishes to reach the Chinese market, it’s time to get on the WeChat bandwagon. WeChat has already become a daily phenomenon in China and its capacity to reach the attention of the Chinese market is undying. We can also expect to see a rise in WeChat usage in Singapore in the coming months due to the growing number of Chinese nationals here. It’s fair to say that if your brand wishes to expand or start marketing your business in China or to the Chinese market – you simply can’t afford to ignore this platform.
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Let us guide you on how to optimize your WeChat marketing strategy. Reach out to us at hello@alto.sg for a free consultation. We’ll be glad to help you out. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]