As marketers, we create and interact with so much material on a daily basis that you’ve certainly heard the phrase “content is king.” Content generation is the pinnacle of inbound marketing. When you generate content, you’re giving your audience free and helpful information, bringing potential buyers to your website, and keeping existing customers engaged.
While the impact of your content on your target audience is undoubtedly the most important aspect of any content marketing plan, there is a lot more work that needs to be done behind the scenes in order to acquire such creative materials. By using the correct tools, it can make your content creation process a lot easier and more effective.
With that said, we’ve compiled a list of the most useful and valuable tools and resources to assist you in taking your work to the next level.
Keyword Research with Ubersuggest
Ubersuggest is a powerful Search Engine Optimization (SEO) tool that displays monthly search volume, Cost-per-click (CPC), and competition data for keywords that you can use to help frame your content. By doing keyword research, it allows you to write in a language that your target audience will understand. It can also influence how much traffic your piece receives, which is why it’s frequently utilized as a guiding factor in a digital content strategy.
This tool is available as a free Chrome plugin and will provide you with information on a certain keyword query on practically any website. However, one thing to keep in mind is that this tool requires a paid subscription to access the entire report without any restrictions.
Improve your headlines with CoSchedule Headline Analyzer
Your headline is the only impression you can make on an Internet surfer that will convert them into potential readers. What good is great content if it isn’t accompanied by an equally great headline? This is why it’s so important to write headlines that will pique the interest of the people you’re trying to reach, and that’s where CoSchedule Headline Analyzer comes in handy.
CoSchedule Headline Analyzer is a tool that assists you in writing a captivating and SEO-friendly headline by suggesting ways to improve your current headline to better frame your content. This tool is available as a free Chrome plugin as well as a web-based version. While the free access is sufficient to improve your headline considerably, a paid subscription is needed to have further access to their premium features such as in-depth SEO suggestions.
Content Writing with Copy.ai
Content comes in a variety of formats, and any piece of content you create will almost certainly require copy or text snippets. When you are required to create content copies for a variety of purposes on a regular basis, you may experience writer’s block, which can impede the creation of good content.
Copy.ai was created to address this problem. It is an automated creativity tool that can help to generate marketing copies in seconds! It comes with a wide variety of writing options for you to choose from including digital ad copy, social media content copy, eCommerce copy and many more. The possibilities with this tool are endless. This tool only provides a 7-day free trial with no limitations on its features, followed by a paid subscription that could be a worthwhile investment for copywriters. The good news is that it is completely FREE for students!
Photo Resources with Pexels
In today’s visual world, high-quality images that convey your marketing message are essential for making your content more appealing. However, without a large budget, not all marketers, business owners, or even solo creators have access to high-quality resources to create content. This is where free stock photos and videos resources such as Pexels come in handy.
Pexels is a completely free stock image and video provider where you can obtain high-quality images uploaded by photographers from around the world. There is no requirement for attribution and you are free to modify or edit the resources obtained from the site. Furthermore, the images and videos can be used on your website, print media and even social media pages.
Video Editing with VideoLeap
Without a doubt, video content is one of the most effective ways to engage and interact with your customers, build long-term relationships and generate strong customer loyalty. However, not everyone has the necessary training or has access to professional paid editing software such as Adobe Premiere Pro.
With VideoLeap, you would be able to do just as much as Adobe Premiere Pro can offer. However, it’s only available on mobile devices which can be downloaded for free. Certain features, such as lighting adjustments, are only available with a paid subscription. The free version would suffice for those who simply want a quick and easy-to-use editor for professional high-quality movie clips with no watermark.
Time to take your Content Creation to the next level
There are, without a doubt, numerous other types of resources and tools available on the internet. However, these are a few top picks that we have personally found to be extremely useful in simplifying the content creation process. All you need are a few free tools, some creativity, and a well-thought-out strategy to create spectacular content!
