Consumers have one thing in common: they want a simple, straightforward, and well-informed purchasing process. Hence, it’s essential for ecommerce brands to have a straightforward and convenient user experience design that will help to guide consumers smoothly throughout the entire process. Read on as this article delves into fundamental points of the importance of user experience in the purchase cycle.
Benefits of a great user experience design
There’s no doubt that having an easy-to-use user experience design has its benefits. Not only will it help with increasing conversions and improving traffic, but it will also build trust in your brand. More importantly, it gets consumers through the process effectively to ensure a successful online shopping experience. This in turn achieves customer satisfaction and allows for them to keep coming back.
Best ecommerce practices
Responsive web design
A website has become the backbone of any online business today. Studies show that 54% of online ecommerce traffic comes from a smartphone (Outerboxdesign, 2021). Thus, an ecommerce brand has to ensure that their website is optimised for all mobile devices especially smartphones by using a responsive web design. This helps to develop a strong online presence for the brand. Hence, website responsiveness should be an ecommerce’s go-to technique for cutting through the clutter and standing out on the internet.
Simple, organised navigation
It’s crucial for ecommerce brands to have a site navigation that guides consumers easily to complete a purchase. Navigation is without a doubt one of the most important aspects of an ecommerce’s design. Better navigation leads to a better user experience, which leads to greater sales and money. Poor navigation, on the other hand, annoys users, resulting in a greater bounce rate. Some aspects to include that could help improve sales are: faceted search, auto-complete suggestions and cookie retargeting.
Clear product images
Humans are visual creatures who interpret data depending on what they perceive. According to studies, individuals remember 80% of what they see and 20% of what they read. Ecommerce brands shouldn’t underestimate the importance of product photography as it is one of the most effective tools for selling any products. Customers feel more secure when they see high-quality product images that suggest the brand is serious about their business. It’s also essential to have every product photographed clearly in the same way and conditions in order for customers to easily scan through the pages and pick out the product they are looking for.
Page reviews
The challenge for ecommerce brands is to understand their online consumers better and, most crucially, how they return to your online business to make purchases. A way to tackle this is by encouraging online customers reviews. They act as social proof and even if there’s a negative review, it’s still proof that somebody bought your product and it’s real. After all, any review is better than no review! They also help to increase brand exposure and online reputation. Without them, ecommerce sites are just like empty physical stores. As a result, it’s critical that brands should pay attention to what their customers have to say to better serve them to the best of their ability.
Time to increase sales
There are tons of other ecommerce best practices to consider as well; however, by incorporating the above-mentioned practices, your ecommerce site will begin to experience profitable results. Keep in mind that what works for one brand might not work for another. Simply keep being different, and consumers will reward you with the loyalty you seek.