by Alto | 27 Aug 2018 | Case Study, Digital Marketing
Put down your consoles. Gamification is no child’s play. Gamification is no new concept, folks. In fact, this marketing concept has been around for quite a while now. Marketers have been constantly searching for a method to cultivate loyalty among their...
by Alto | 23 Jul 2018 | Case Study, Digital Marketing
Local campaigns and their secret to meeting consumer expectations. Time travel back six, seven years ago and the very existence of omnichannel marketing used to drive e-commerce marketers crazy. It’s not a real word, they say. In fact, ‘omnichannel’ was merely a made...
by Alto | 5 Mar 2018 | Branding, Case Study
There lived a man named Mr Rodney Tang, the (previous) Singapore franchise owner of Taiwanese bubble tea brand… With 80 outlets across the island and earning an annual revenue of $30 million, there was only more potential that Mr Tang could see with the business...
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