by Alto | 24 Sep 2018 | Digital Marketing, Social Media Marketing
. How to Set Up Your WeChat Official Account Your business will need two pieces of documents, namely:- A Chinese business license. If you are a foreign business, you will need to register yourself as a local business in China. A Chinese ID (residency ID and a...
by Alto | 24 Sep 2018 | Digital Marketing, Social Media Marketing
WeChat is synonymous to marketing in China. It’s massive 1 billion active monthly users acts as a testimonial as to why it is the most popular and most used app in the whole of China to date. WeChat not only serves as a multi-purpose messaging app but a social media...
by Alto | 27 Aug 2018 | Case Study, Digital Marketing
Put down your consoles. Gamification is no child’s play. Gamification is no new concept, folks. In fact, this marketing concept has been around for quite a while now. Marketers have been constantly searching for a method to cultivate loyalty among their...
by Alto | 23 Jul 2018 | Case Study, Digital Marketing
Local campaigns and their secret to meeting consumer expectations. Time travel back six, seven years ago and the very existence of omnichannel marketing used to drive e-commerce marketers crazy. It’s not a real word, they say. In fact, ‘omnichannel’ was merely a made...
by Alto | 9 Jul 2018 | Digital Marketing, Social Media Marketing
A marketer’s guide to building brand traffic. Instagram hasn’t always been a great source of traffic for brands and businesses – in fact it was pretty bad. For years, social marketers have been trying to drive traffic from their social media followings to their...
by Alto | 2 Jul 2018 | Digital Marketing, Social Media Marketing
The TV for millennials is here. Instagram recently just rolled out their own version of the conventional TV experience – revamping it for a more up-to-the-minute, present mobile experience. Open up IGTV, and you’ll find that it mimics the turning on of an actual TV –...
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