by Alto | 9 Jul 2018 | Digital Marketing, Social Media Marketing
A marketer’s guide to building brand traffic. Instagram hasn’t always been a great source of traffic for brands and businesses – in fact it was pretty bad. For years, social marketers have been trying to drive traffic from their social media followings to their...
by Alto | 2 Jul 2018 | Digital Marketing, Social Media Marketing
The TV for millennials is here. Instagram recently just rolled out their own version of the conventional TV experience – revamping it for a more up-to-the-minute, present mobile experience. Open up IGTV, and you’ll find that it mimics the turning on of an actual TV –...
by Alto | 23 Apr 2018 | Digital Marketing, Search Engine Optimisation, Social Media Marketing
By Audria Low. The way to a man’s heart is not just through his stomach. With such a competitive landscape and ever-demanding customers, boosting your business and increasing brand awareness in the Food & Beverage industry is always gonna be an uphill battle....
by Alto | 17 Apr 2018 | Digital Marketing, Social Media Marketing
By Audria Low. Say goodbye to influencer influenza. If you’ve regularly been keeping up to date with recent marketing trends, you’ll know that Influencer Marketing has been catching on real fast in the industry. In fact, it is booming. According to a study, influencer...
by Alto | 13 Apr 2018 | Opinion Piece, Social Media Marketing
Facebook’s been up to no good. It’s Friday the 13th and we can’t wait till this unlucky day is over. But who could be more unfortunate than Facebook founder Mark Zuckerburg, who spent 2 days in Washington enduring an extensive grilling from the senate regarding...
by Alto | 12 Mar 2018 | Social Media Marketing
Just an arm’s reach away, mobile is where your business should be. ‘Mobile-first’ is a war cry hailed by marketers and advertisers alike. But what does it really mean to be mobile-first? And more importantly, is that an optimal strategy for your business? Whether or...
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