by Alto | 12 May 2022 | Digital Marketing, Social Media Marketing
A new era of social connection has been set into motion by Meta – and here’s what you need to know. Today’s social and technological landscapes have been buzzing with the so-called “metaverse” ever since Facebook’s major rebranding to Meta during the Connect 2021...
by Alto | 29 Apr 2022 | Opinion Piece
The pandemic has put many events around the globe to a halt. But, if there is one thing that people across the world won’t forget, it is the day we celebrate our parents. With or without the pandemic, we have seen just how much all mothers and fathers go the...
by Alto | 19 Oct 2021 | Articles, Social Media Marketing
KOL Marketing has become an incredibly successful strategy for brands of all sizes to reach out to new and existing audiences on social media in recent years. However, there has been some misunderstanding between KOLs and influencers, with the terms being used...
by Alto | 14 Sep 2021 | Online Advertising
Consumers have one thing in common: they want a simple, straightforward, and well-informed purchasing process. Hence, it’s essential for ecommerce brands to have a straightforward and convenient user experience design that will help to guide consumers smoothly...
by Alto | 19 Aug 2021 | Content Creation
As marketers, we create and interact with so much material on a daily basis that you’ve certainly heard the phrase “content is king.” Content generation is the pinnacle of inbound marketing. When you generate content, you’re giving your...
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