by Alto | 13 Apr 2018 | Opinion Piece, Social Media Marketing
Facebook’s been up to no good. It’s Friday the 13th and we can’t wait till this unlucky day is over. But who could be more unfortunate than Facebook founder Mark Zuckerburg, who spent 2 days in Washington enduring an extensive grilling from the senate regarding...
by Alto | 11 Apr 2018 | Branding
By Audria Low. Storytelling isn’t just for preschoolers. Recall the times in the past where you nestled comfortably into your parent’s lap while they read you a bedtime story. Or the countless minutes spent trying to keep up with your friends and acquaintances’ lives...
by Alto | 12 Mar 2018 | Social Media Marketing
Just an arm’s reach away, mobile is where your business should be. ‘Mobile-first’ is a war cry hailed by marketers and advertisers alike. But what does it really mean to be mobile-first? And more importantly, is that an optimal strategy for your business? Whether or...
by Alto | 5 Mar 2018 | Branding, Case Study
There lived a man named Mr Rodney Tang, the (previous) Singapore franchise owner of Taiwanese bubble tea brand… With 80 outlets across the island and earning an annual revenue of $30 million, there was only more potential that Mr Tang could see with the business...
by Alto | 26 Feb 2018 | Email Marketing
A step-by-step guide to slide into those DMs With 94% of internet users having email accounts as compared to the 61% who are on social media, email marketing is a strategy you don’t want to leave out when it comes to your digital marketing plan. The above-mentioned...
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