by Alto | 19 Feb 2018 | Social Media Marketing
Your guide to effectively using the ‘word of mouth’ online With 77% of Singaporeans on social media, and majority relying on social networks to make purchasing decisions according to Gartner, the power of social media as part of your brand’s marketing strategy cannot...
by Alto | 12 Feb 2018 | Social Media Marketing
With about 800 million users to date, Instagram presents itself as a great opportunity for brands to build an online presence on the social media platform. However, with a mass of business accounts selling similar products/services, how then can your brand stand out...
by Alto | 5 Feb 2018 | Digital Marketing, Social Media Marketing
Gone are the days when brands relied on billboard ads or fought for TV spots. Today, it’s all about digital. (Source: Freepik.com) Like all other industries, the world of advertising and marketing has undergone a facelift thanks to the rise of digital. Marketing...
by Alto | 29 Jan 2018 | Search Engine Optimisation
Brace yourselves, we’ve reached the acronyms. Search Engine Optimisation, also referred to as SEO by the marketing elite, is the process of getting traffic from the search results on search engines. This process increases online visibility of a website using a search...
by Alto | 22 Jan 2018 | Digital Marketing, Social Media Marketing
May the odds be ever in your favour. Ladies and gentlemen, welcome to the 2018 Algorithm Games on Facebook. The Facebook algorithm runs the news feed of all users, displaying a computer-generated selection of posts from other users and Facebook pages. In January 2018,...
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