by Alto | 24 Jun 2021 | Opinion Piece
It isn’t hard to stay connected in this day and age, with everyone being on their phone 24/7. More so when your job depends and requires the use of social media for a business/company to stay in touch with its customers and grow their business. So what happens when...
by Alto | 17 May 2021 | Digital Marketing, Online Advertising
Online Advertising has become a daily part of Internet life. It refers to the art of using the Internet as a medium to deliver marketing messages to an identified and targeted audience. Its purpose is to help marketers educate, inform, persuade and remind their target...
by Alto | 22 Oct 2020 | Articles, Digital Marketing, Email Marketing
Understanding Email Marketing Everyone knows what an email is but what about email marketing? Email marketing is a highly effective digital marketing strategy to target consumers through email. It provides them with beneficial and necessary information to drive them...
by Alto | 8 Oct 2020 | Social Media Marketing, Articles, Digital Marketing
Firstly, what is User-Generated Content (UGC) you ask? Let us delve deep into the metrics of it and see just how important it is to effectively incorporate UGC into your marketing strategy. Introduction User-Generated Content refers to any kind of content that is...
by Alto | 31 Oct 2018 | Branding, Digital Marketing
We answer your FAQ’s on the new EDG. . . For the past year and a half, we have been privileged to work with various local SMEs and we’re finally happy to announce that Kim Sang Hee, our Managing Consultant, from Alto Marketing Pte Ltd is now an Enterprise...
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