by Alto | 12 May 2022 | Digital Marketing, Social Media Marketing
A new era of social connection has been set into motion by Meta – and here’s what you need to know. Today’s social and technological landscapes have been buzzing with the so-called “metaverse” ever since Facebook’s major rebranding to Meta during the Connect 2021...
by Alto | 17 May 2021 | Digital Marketing, Online Advertising
Online Advertising has become a daily part of Internet life. It refers to the art of using the Internet as a medium to deliver marketing messages to an identified and targeted audience. Its purpose is to help marketers educate, inform, persuade and remind their target...
by Alto | 22 Oct 2020 | Articles, Digital Marketing, Email Marketing
Understanding Email Marketing Everyone knows what an email is but what about email marketing? Email marketing is a highly effective digital marketing strategy to target consumers through email. It provides them with beneficial and necessary information to drive them...
by Alto | 8 Oct 2020 | Social Media Marketing, Articles, Digital Marketing
Firstly, what is User-Generated Content (UGC) you ask? Let us delve deep into the metrics of it and see just how important it is to effectively incorporate UGC into your marketing strategy. Introduction User-Generated Content refers to any kind of content that is...
by Alto | 31 Oct 2018 | Branding, Digital Marketing
We answer your FAQ’s on the new EDG. . . For the past year and a half, we have been privileged to work with various local SMEs and we’re finally happy to announce that Kim Sang Hee, our Managing Consultant, from Alto Marketing Pte Ltd is now an Enterprise...
by Alto | 24 Sep 2018 | Digital Marketing, Social Media Marketing
. WeChat continues to grow in SG . WeChat users in SG comprises of a demographic of people such as the Chinese who study or work here, Chinese speaking Malaysians, gamers (WeChat games platform), Chinese tourists and targeted youths in SG. . According to the...
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