by Alto | 12 May 2022 | Digital Marketing, Social Media Marketing
A new era of social connection has been set into motion by Meta – and here’s what you need to know. Today’s social and technological landscapes have been buzzing with the so-called “metaverse” ever since Facebook’s major rebranding to Meta during the Connect 2021...
by Alto | 19 Oct 2021 | Articles, Social Media Marketing
KOL Marketing has become an incredibly successful strategy for brands of all sizes to reach out to new and existing audiences on social media in recent years. However, there has been some misunderstanding between KOLs and influencers, with the terms being used...
by Alto | 8 Oct 2020 | Social Media Marketing, Articles, Digital Marketing
Firstly, what is User-Generated Content (UGC) you ask? Let us delve deep into the metrics of it and see just how important it is to effectively incorporate UGC into your marketing strategy. Introduction User-Generated Content refers to any kind of content that is...
by Alto | 24 Sep 2018 | Digital Marketing, Social Media Marketing
. WeChat continues to grow in SG . WeChat users in SG comprises of a demographic of people such as the Chinese who study or work here, Chinese speaking Malaysians, gamers (WeChat games platform), Chinese tourists and targeted youths in SG. . According to the...
by Alto | 24 Sep 2018 | Digital Marketing, Social Media Marketing
. How to Set Up Your WeChat Official Account Your business will need two pieces of documents, namely:- A Chinese business license. If you are a foreign business, you will need to register yourself as a local business in China. A Chinese ID (residency ID and a...
by Alto | 24 Sep 2018 | Digital Marketing, Social Media Marketing
WeChat is synonymous to marketing in China. It’s massive 1 billion active monthly users acts as a testimonial as to why it is the most popular and most used app in the whole of China to date. WeChat not only serves as a multi-purpose messaging app but a social media...
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